BRANDING | B2B Planalytics lacked a brand identity across all of its industries, leading to confusion and misrepresentation of its purpose. WH2P helped Planalytics formulate its re-brand strategy as the business weather intelligence (BWI) leader in several industries, including retail, energy and agriculture. In creating a new category, Planalytics forged ahead of its competitors in being perceived as the leader in Business Weather Intelligence.