Greg Williamson

ADVERTISING

We believe in inspiration.

We know that creating truly effective communications means transforming business strategy into clear, compelling and emotional messages that resonate with the people you need to reach. WH2P works in all media to bring life, energy and focus to your message so that your targeted audience not only notices you, but wants to interact with you as well.

Every business has a story to tell. We want to make sure that your story is inspiring.

Kelly Heinz-Grundner Brain Tumor Foundation ADVERTISING | VIDEO Raising awareness on the facts about brain tumors is the number one goal for The Kelly Heinz-Grundner Brain Tumor Foundation. This video is the multimedia component of the “Get Your Head in the Game” national campaign produced to air on YouTube and other video sites. It is also the first commercial to ever address brain tumor awareness. Johnson pharmaceutical innovations ADVERTISING | Direct Mail Johnson wanted to design a sophisticated invitation to an exclusive event at Philadelphias Kimmel Center for the Performing Arts. The event, attended by lawmakers, C-level executives, senators and state governors, showcased performances by renowned artists whose lives have been transformed by Johnson & Johnson pharmaceutical innovations. Good Shepherd ADVERTISING | Outdoor Advertising Episcopal church needed creative grassroots advertising to build a congregation. We designed a comprehensive and cost-effective awareness program including outdoor advertising located in the neighborhood McDonalds parking lot, direct mail and 30 second video ads for local movie theaters that use humor to appeal to a younger audience. Richmond Automotive ADVERTISING | Consumer Richmond Automotive, a leading area auto body and repair business wanted to raise awareness for their high-end specialty collision repair facility that specializes in Mercedes-Benz, BMW and Porsche automobiles only. Direct, attention-getting print advertising combines humor and German headlines to reinforce an import specialty message. The ad runs in the center of the financial stock-listing page on a regular schedule. de.gov ADVERTISING | Consumer Raising awareness of the de.gov web site was priority #1 for the State Information offices and they needed a multi-faceted campaign to reach as many citizens around the state as quickly as possible. A series of posters, bookmarks and a brochure were developed to coincide with events scheduled around the state including the campaign launch at the State Fair. Retek ADVERTISING | B2B Retek, an industry-leading developer of retail software, needed a fresh advertising approach to promote brand preference in an increasingly competitive market. We developed a comprehensive brand strategy, revised brand identity, new advertising campaign and restyled sales materials to solidify the brand Reflexis ADVERTISING | B2B A cutting-edge technology company, Reflexis designs workforce management software to make retail and service industry operations run more efficiently. Given the brand recognition and strong advocacy of their existing customers, we designed advertising, website and trade show materials that highlight customer testimonials to immediately provide prospects with a clear "reason to believe." HG MAMMOTH ADVERTISING | B2B Direct Mail HG MAMMOTH, a new large format printing system, needed to gain awareness with local sign shops and advertising agencies. We designed a unique six foot poster and oversized letter to not only demonstrate the high print quality of the system, but also to get attention and make a lasting impression. Retek ADVERTISING | B2B Email Blasts Retek, an industry-leading developer of retail software, needed cost-effective communication tools for frequent communications to prospective customers. We built a comprehensive program of email blasts to announce new product releases, trade show events and learning seminars. Karosserie ADVERTISING | Consumer As a specialty automotive repair facility dealing with a very demanding clientele, Karosserie wanted to showcase their talents to a very targeted market in a publication that is distributed only to owners of a specific marque. Vehicles from around the country are repaired at Karosserie and placement in this publication gave the client a national presence. SILVON Software BRANDING | B2B As a small fish in a big pond, Silvon needed a brand awareness lead generation campaign to get prospects to take notice and hear its message. WH2P initiated and managed a total re-launch of the Silvon Software brand, beginning with a comprehensive, integrated creative campaign. Silvon has evolved its brand from an AS400 tool provider to become a market BI analysis leader in the manufacturing & process industries.